Atelier Cho Thompson



Client: KIT

Services: Branding/Graphics

In designing identity graphics for an innovative fashion startup in Houston, we sought to create a balance between boldness & femininity and classic typography & contemporary forms. The KIT brand was formed with a strong set of values in mind, and we worked closely with the company's founder to create a Brand Book that would act to build a foundation for the aesthetic for the new brand. The shape of the clothing hearkens back to simple dress shapes of mid-century while using complex digital fabrication methods, and we aimed to balance simple forms and complex layering within the logo itself.