STREET PLAZAS
Client: Alder Caroline Tanbee Smith
Services: Graphic Design, Strategy
Our team worked with local politician Caroline Tanbee Smith to develop a design toolkit and identity for a new public space program called Street Plazas—a way to reimagine public streetscapes as a shared space for activities, connections and events.
The branding for the Street Plazas program uses the visual fabric of paved streets as an identifying graphic device. Similar to how the plazas are constructed with low-budget, everyday materials, the identity borrows and reuses the ultimate icon of a blocked street—a traffic cone—in a fun way. The logotype lends itself well to becoming a stencil for spray paint, chalk paint, or other low-budget methods of creating signage.
We created a small toolkit aimed at helping other community leaders build similar spaces in their own neighborhoods, offering ideas about construction, assembly, and community gathering. The toolkit is a printable folded mini zine, and was available during Lawrence Street Plaza’s summer programming.
