MINER’S LOUNGE
Client: Roger Gross
Services: Graphic Design, Strategy
Miner’s Lounge is a craft cocktail bar located in the heart of Gold Rush territory—Angels Camp, California. The brand features a classic Western feel while paying homage to the colorful history of the region. With little to no local spots offering craft cocktails, Miner’s Lounge strikes gold with its approachable, “come one, come all” environment that welcomes tourists and locals inside its doors.
The illustrations are handdrawn, cheeky and approachable. The frog, a motif throughout the brand, was inspired by Mark Twain’s short story, The Celebrated Jumping Frog of Calaveras County—a story enshrined in local lore.
