LA QUERCIA 2014 SF FANCY FOOD SHOW BOOTH

Client: La Quercia

Services: Architecture, Branding/Graphics

La Quercia approached Atelier Cho Thompson with a compelling design problem: How to create an installation that expresses their brand identity and helps them stand out amidst the clutter of thousands of companies at food conventions. Using simple and affordable materials like plywood and tin tile, we created an environment that evokes the spirit of La Quercia's brand: a commitment to artisanal craft and a deep respect for the materials and culture of the American heartland. The booth, limited to a 10'x10' footprint, is constructed of a system of wood screens composed in modules able to be carried by a single person, easily erected & disassembled, and transported for many future events. The slats act as a flexible framework for shelves and the fabric-printed signage, allowing elements to be endlessly rearranged. 

"Atelier Cho Thompson was an absolute pleasure to work with. Their designs are ambitious, beautiful, and practical. Throughout the process, they kept an eye on the branding of our company, and created a structure that would complement our existing graphics. The booth they designed for us communicates who we are, but brings our presentation to the next level. Ming and Christina treat situational restrictions as opportunities for creativity and a clever solution. The broad range of skills and interests they bring to the table are a huge asset-- allowing them to step away from the conventions of any one discipline and create innovative work that fits the needs of their client."  -Ruth Holbrook, La Quercia Marketing Lead

Photography by Alicia Cho, Fabrication by Manual Labor